From URL to IRL. The process of shopping for sheets is often difficult for newly minted adults, and usually don’t get much help in big box stores. At our first pop-up in Soho, NYC, we gave customers the ability to interact with our products and really take matters into their own hands.
Collateral & Signage Design
With the knowledge that different sleepers have different preferences, we sought to help customers “Find [Their] Comfort Zone”.