ROBSONTAN
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Lipton

 

Lipton Iced Tea—
High Hopes

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50 years. That’s how long Lipton has been spreading joy and optimism in American households. Post-2016, we wanted to remind America that everything good, every progress, every success comes out of optimism.

A reminder more important now, than ever.

Art Direction, Storyboarding, Visual Research

 

Refreshingly Optimistic

In this film, we tell the story of Lipton’s optimistic presence in American households then and now — to the tune of a Frank Sinatra classic, “High Hopes.”

© 2018 DDB NEW YORK & ADAM & EVE/DDB LONDON

Credits
ECD: Simon Poett | CW: Katharina Schmitt, Rogo Castro | AD: Avery Young, Robson Tan | DIRECTOR: thirtytwo | PRODUCTION: Pulse films