Lipton Iced Tea—
50 years. That’s how long Lipton has been spreading joy and optimism in American households. Post-2016, we wanted to remind America that everything good, every progress, every success comes out of optimism.
A reminder more important now, than ever.
Art Direction, Storyboarding, Visual Research
In this film, we tell the story of Lipton’s optimistic presence in American households then and now — to the tune of a Frank Sinatra classic, “High Hopes.”
ECD: Simon Poett | CW: Katharina Schmitt, Rogo Castro | AD: Avery Young, Robson Tan | DIRECTOR: thirtytwo | PRODUCTION: Pulse films