ROBSONTAN
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Capitol of Creativity

 

Ringling College of Art and Design—
Capitol of Creativity

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Each year, the Ringling College of Art and DesignBoard of Trustees awards the Trustee Scholarship to 13 students who best illustrate dedication, originality, ambition and talent in their field of study.

Strange enough, in 2016, I was selected to be one of them. Even stranger, I was tasked to create the branding and experience for this premier event.

Art Direction, Branding, Copywriting, Design

 

The challenge

We quickly identified that attendees essentially attended the same event throughout the years.

They came as spectators—and left the same way.

The solution

In 2016, we wanted to give the award ceremony a deeper meaning anda connection to its audience.

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The Capitol of Creativity

More than just buildings and programs, we created a world that represented a larger community of thinkers, doers, and makers.

It celebrated all who have dedicated their time, energy, and resources to putting creativity at the center of their lives.

 

Print Collateral

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Event Collateral

 

Thank You

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Credits
Creative Director: Holly Antoszewski | Art Director: Robson Tan | Motion Director: Philip Gleichauf | Photographer: Matt Holler | Copywriter: Robson Tan