ROBSONTAN
pride2019.jpg

Proud. And Comfortable.

 

Brooklinen—
Proud. And comfortable.

pride2019.jpg
 

We’re proud to be comfortable in our customers’ homes. This Pride Month, we wanted to take that comfort and extend it beyond the home. We’re taking it into the way you move through the world.

Pride is about the celebration and discovery of finding — and owning — that comfort. And empowering others to do the same. We partnered with the NYC Anti-Violence Project (AVP) in a bid to bring comfort to all.

Art Direction, Concept Development, Design

 

Totes Proud!

Our famed tote bag gets a redesign – and becomes a tool for our fans to wear their pride out there in the world.

tote.jpg
 

#OwnYourComfort

In the spirit of vulnerability and transparency, we invited everyday people to talk about how they own their comfort in the spirit of Pride.

Working with a film photographer, a conscious choice was made to capture the subjects’ vulnerabilities.

Mila_608x634.jpg
Ailee_Jess_608x634.jpg
 
Eric_Chris_608x634.jpg
Ian_608x634.jpg
Cherry_608x634.jpg
Matt_608x634.jpg
 
pride_screen.png

Landing Page

Hear their stories and how Brooklinen is bringing comfort to all at brooklinen.com/pages/pride

 

Credits
Creative Director: Jess Gary | Designers: Katie Piper, Robson Tan | Photographer: Hayley Hill